KARINA

creative director Based in Miami & Costa Rica

Meet

Hi darling, I’m Karina! The iced latte connoisseur and visual storyteller behind Hopeful Outsiders. My work is all about crafting visuals that connect, design that inspires, and creative direction that turns your brand into an experience.

Brand stories,
Styled with soul,
Shared with heart

what we do best

Stories, Coffee, & a Decade of magic

If I could give my past self some advice, I’d say: trust the messy, unpredictable journey. You’ll end up exactly where you’re meant to be. What started as a lifestyle passion project and capturing photos of my travels, quickly turned into a full-blown love for storytelling. I realized it wasn’t just about capturing pretty images, it was about showcasing the magic and soul behind a brand, a creative, or a moment.

Over the past decade, I’ve worn every hat under the sun, from photographer and designer to set stylist and Creative Director. Learning how to craft content, styling, and brand experiences that connect, inspire, and actually feel like you. I’ve discovered that when you show up with intention, trust your instincts, and sprinkle a little magic into the details, that’s when the work really shines.

Today, I help brands tell their story in a way that feels effortless, warm, and undeniably theirs. And if you’re wondering where to start? Just lean in, follow your curiosity, and let the creative magic unfold.

follow me on instagram

grab a seat, let me tell how it all started 

01.

I'm an editing fanatic! I will spend hours editing photos

If there's anything I enjoy about the content creation process is editing. I'm always in the hunt for new apps and tricks to up my editing game.

02.

My biggest dream is to move to Paris and spend my days eating croissants!

If you told me where I would love to live it would be Paris. Give a plane ticket and I'll move right away, no questions asked!

03.

I will get on top of ANYTHING to get the perfect shot!

I've mastered the sumo squat, shooting on my tippy toes and getting into very dangerous scenarios just to get the perfect shot. 10/10 would recommend!

FUN FACTS ABOUT ME

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A little magic into your feed

Stay in the loop with all my creative journey filled with tips and tricks on how to up your content game. No spam, pinky promise!

FIND ME ON INSTAGRAM  @hopefuloutsiders

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